Cost vs. Value

Price comparison shopping has become so prevalent that it's starting to have negative consequences for business owners and consumers who only look at price without evaluating the value provided by both low- and higher-cost options.

How cheap or expensive an item is doesn't have anything to do with the size of the price tag; it's all about how much value you get for what you spend. This episode is a deep dive on evaluating your options beyond just the price tag.